When I was building my website, I did a lot of advertising on facebook and twitter. I saw some traffic, but not nearly as much as I had hoped for. I didn’t get a single sale from any of the clicks and I received very few people who were interested in joining my mailing list. I had to dig deep to find out what I was doing wrong. Facebook is now offering different types of advertising and it is based on a pay-per-click advertisement. I’ve received thousands of clicks, but only .5% of those people have actually interacted with my website. This is sad news for me. When my son started his HVAC company, he was also advertising on facebook and twitter. He thought that if he could let all of the ‘friends’ know, then he could get some HVAC business from them. He was so wrong. I have learned that facebook and twitter and are now trying to optimize their advertising featuring so they can utilize targeted traffic to help their followers. However, it is sketchy and far from what is really needed. The traffic that is received is still coming directly from search engines. There is a better ROI (Return on Interest) when the leads come from search engines. My son needs to do a lot of rethinking and get himself on the search engines. Although it may cost a bit more, his HVAC business will see a new growth over time. As they say, you need to spend money to make money. This is great if you aren’t spending more than you make.