I own an ice cream parlor, and I must say that we get most of our business during the summer. My shop is strategically placed in the middle of a row of small eateries and businesses near the ocean that sees a lot of traffic in the summertime. When I first started my business, it did not take me long to realize that one of the most important things that keeps customers coming through my door is a high quality air conditioning system. Now don’t get me wrong, I’d like to think we make some really good ice cream around here and have a good variety of flavors. However, I can’t tell you how many times people have come through my door just to sit down in a cool spot and relax for a moment before continuing their shopping. Some people don’t end up buying much of anything except for a soda, maybe. However, for every customer that doesn’t buy anything, two more will decide that it’s a pretty good idea to have an ice cream to cool off from the summer heat! It’s for this reason that I consider a fully functional and powerful air conditioning system to be my greatest business asset. I change the air filter regularly and have an extensive annual maintenance plan to keep things shipshape for my customers. Once in a blue moon the A/C has broken down unexpectedly, but I have always gotten it fixed on that same day. It has gotten to the point where locals and tourists alike know that they can stop by my ice cream parlor anytime to cool off in the A/C and enjoy some great ice cream!